Lindsey Peckham

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Connect. Create. Engage.

Connect. Create. Engage.

I love that marketing is used to connect with an audience, create and tell a story through a product or an idea, and engage and build a community using social media and content. It is for these exact reasons that I decided to come to SIB. I wanted to truly understand what it takes to use marketing as a skill to make an impact at a startup company.

I graduated from Northeastern University in May of 2013, with a BS in Music Industry and a minor in Business Administration. During my undergrad, I completed three full-time co-ops through Northeastern's program, all of which were marketing-related.

My fairly broad background includes: music marketing and licensing, product marketing, brand marketing and market analysis for the footwear industry, as well as a brief stint in the interior design industry, where I aided in creating a six-page spread on interior design trends.

I enjoy the creative side of marketing, and am fascinated by how digital media is used to target and reach specific consumers. I am excited to learn more about how digital data can be interpreted and used as knowledge for a business. My previous experiences, as well as my time at SIB have been invaluable components leading up to becoming a high-impact marketer at a startup- I can't wait to dive in!

What skills do you bring to a project team?

I can bring an interesting perspective on marketing, as well as organization, leadership and creativity to my team. I will never leave something unfinished, and am always motivated to do my best work. I thrive in a team-oriented environment, which is part of the reason I was drawn to the startup world in the first place!

I recently spoke with a VP at United Airlines who told me, "If you're smart and willing to work hard, you can figure out the rest." I couldn't agree more.

Why did you decide to do the Startup Institute?

I have completed several internships that have been marketing-related, creative, and analytical, with emphasis on brand and product marketing.

Through the SIB, I am hoping to expand on my digital skills and become a more “well-rounded” marketer. I aspire to work at a company that allows me to engage with consumers, and research the market that it targets more in-depth.

Who are you outside of work?

My interests include, music, photography, reading, writing, traveling and baking.
*If I weren't an aspiring marketer, I would open my own bakery (award-winning cupcakes and cookies right here!)

I am also very interested in fitness and training for races. It is a goal of mine to complete a half marathon this year. Last summer, I participated in the Pan Mass Challenge- a 90 mile bike ride from Wellesley to Cape Cod and raised over $3,000 for the Dana Farber Cancer Institute!

Upcoming in

Full Time Program

October 16 to December 15, 2017

Part Time Program

September 16 to December 16, 2017

Full Time Program

October 16 to December 15, 2017

Part Time Program

September 16 to December 16, 2017